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These Dentists’ Search Ranking Surged When They Did This

Gaining Community Engagement With Video Marketing

Dental school never trained Amee and Andy to be marketing experts, but they knew that they wanted their community in Justin, TX to not only know about the services they provide, but also about what drives them to do what they do.

They wanted to tell their story of their business and do it in a cost efficient way at minimal risk. As health care providers, not a marketing experts with unlimited resources – they sought something that could provide a good return on investment. When they learned that video can increase a website’s search ranking exponentially, they realized this was the perfect opportunity to make an investment that could accomplish both of their goals. 

Capitalizing on Updated Search Algorithms

In 2013 google released a new search algorithm called Hummingbird that focused on user intent versus an exact search query. This helps websites rank higher because a video typically displays general product or brand overview information. Google being the good search engine it is, will then try and serve websites with videos faster than those without because the user will generally be able to attain more information related to their search more quickly.

Give it try the next time you do a google search, chances are you’ve already seen it at least one time today. Lookup how to make pumpkin bread, or how to program a remote control for your garage door opener. 99% of the time you’ll be shown a video of what you’re looking at the top of the page. Your business is no exception and customers are searching each day for services just like your’s or in the case of Amy and Andy–dentistry–and how they might benefit from choosing you over the competition.

Increase search ranking with video
How a search can yield a video result faster than a web page.

Now back to the case of Amy and Andy. After working together we helped them formulate three simple goals for their video.

  1. Create a video that illustrated that they’re not only service providers but also a part of the community they seek to serve.
  2. Increase brand value and drive traffic to their website by showcasing their background, family values and morals.
  3. To stay within their small business budget.

If you haven’t already, watch the results above. Videos like these help narrow the gap between a potential customer and a life long client. Introducing yourself and your business can be crucial when a customer is on the fence about choosing your business.

Let us know what you think in the comments below or book your shoot below.

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Picture of man coding on mac computer Video Tutorials

How To Add Video To Your Website

After you’ve finished producing your video, it’s important to add it to high traffic areas so you can benefit from all those views. Don’t worry, coding shouldn’t be scary, it’s actually a lot of fun and kinda cool once you get a little familiar with it.

What you’ll need:

  • Access to your website in a location where it’s possible to add code.
  • If you have an HTML website you’ll need a text editor, this can be Adobe Dreamweaver, NotePad++.
  • Special considerations should be made for custom websites or CMS systems. Sometimes these can strip code or block certain code from your site.
  • In the case of modern websites, most of them use Twitters Bootstrap, which is a mobile styling code library. The latest versions of WordPress and Joomla should have this code installed.

Where to Start:

First lets determine what type of website you have? Do you have a CMS? This is typically a site that allows you to post articles and make updates from a back end portal. If your website is basic HTML then you’ll need access to an FTP server that will allow you make changes to the code and place the new files on the server. In this example we’re going to assume you know where to update your website.

Fixed Width & Height Video Embed

The simplest way to embed a video into your website is to upload it to a video streaming service like YouTube. Using this method you’ll have a fixed pixel width and height video displayed on your website. Follow the steps below.

  1. Navigate to the YouTube or Facebook video you’d like to place on your site in a new tab in your browser.
  2. For YouTube click the “Share” button.
    Image of the YoutTube Share Button
  3. Once the share dialog box appears click “Embed”
    How to embed youtube video
  4. Here you’ll be provide an iFrame code you’ll need to copy and paste into the code portion of your website. This will not work with a visual or wysiwyg editor. I’ll explain more in the next step.
    How to embed youtube video in your website.
  5. This is where we copy the code into our website. Your code should look similar to this.
    <iframe width="560" height="315" src="https://www.youtube.com/embed/QkrNSKlE_9s" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
  6. Now place this code in the “text editor” part of your website. If you’re working with Joomla or WordPress switch to “HTML or Text” view. Locate the place you’d like to put the video in the code. If this becomes a problem, follow the actual text, if you’d like the video to show after a particular paragraph simply find the end of that paragraph and type a <br/> after the period. Then copy your code from above and paste it there. With a little luck, your video should look just like ours does below.

Adjustable Size Mobile Video Embeds

This is our favorite type of video embed. If you look at the video above, you’ll notice that it doesn’t fit the full width of your device. It might squeeze into the size of the screen when it’s small but if the screen grows to anything larger than it’s fixed width and height the video won’t increase in size with the screen.

We think this simply isn’t fair! Why not use as much real-estate as possible.

So the simple fix is Twitter’s Bootstrap responsive video embeds. You’ll need to be a little more comfortable with coding but the idea is very similar to the above method. Also make sure you have at least Bootstrap 3.0 for this to work. In most cases you should be able to add this code to your website and it will either work, or it will display smaller than full width, so don’t worry you won’t break anything if you don’t have bootstrap.

Step 1 – Find the src code from the youtube share iframe for the video you’d like to embed. In the example above you’ll see it’s src="https://www.youtube.com/embed/QkrNSKlE_9s"save that because we’ll need it in the next step.

Step 2 – Copy the twitter bootstrap responsive 16 x 9 embed code we’ve listed below. It’s important to place this code after any previous div tags in your article. Usually at the very end or very beginning of your article works. In our case we’re placing it at the bottom.

<div class="embed-responsive embed-responsive-16by9">
  <iframe class="embed-responsive-item" src="___PLACE YOUR YOUTUBE SRC HERE____" allowfullscreen></iframe>
</div>

Step 3 -Place your source code from your video between the ” ” in the code above. That’s it, you’re done. If it works correctly your video should display like the video below. Experiment with different size screens so you can see the difference it makes. This code should work for nearly any embed video code, vemeo, facebook, ect.

Summary

Let us know in the comments below if this method helped explain how to add a video to your website. If you’re the type that’s just too busy to mess with the squinty eye’d coding be sure to get in touch and our website developers would be happy to help you get your video up and running!

Click here to contact us today!

Video Marketing Ideas, How to Market using video, increasing sales with video Video Marketing

3 Ideas for Video Marketing

How To Use Video To Market Your Business

Video marketing is similar to marketing in general. The old adage still applies, “don’t tell it, show it”, and we couldn’t agree more. Why make your clients read through pages of information on a website or marketing brochure. This gets tedious and boring for everyone. That’s where video comes in. So below we’ve outlined three ideas for video marketing you can use to help grow your business.

Read more “3 Ideas for Video Marketing”

Affordable Video Services Dallas Video Marketing

3 Ways High Quality Video Commercials Can Improve Your…

Boosts Conversions and Sales

Businesses are capitalizing in ever sector through the use of video commercials. It’s no secret our digital experience has transformed over the last few years. Regardless of whether you create something big or small or whether it goes viral, you can still benefit from a quality production about your product or service.

Read more “3 Ways High Quality Video Commercials Can Improve Your Marketing”